{"product_id":"12-week-muscle-building-workout-plan-phnm-hypertrophy-training-program-digital-download","title":"12 WEEK MUSCLE BUILDING WORKOUT PLAN | PHNM HYPERTROPHY TRAINING PROGRAM | DIGITAL DOWNLOAD","description":"\u003cbody\u003e\n\n\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cstyle\u003e\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Bebas+Neue\u0026family=DM+Sans:ital,wght@0,300;0,400;0,500;0,600;0,700;1,300\u0026display=swap');\n\n* { box-sizing: border-box; margin: 0; padding: 0; }\n\n.pb { background: #0f0f0f; color: #f2f2f0; font-family: 'DM Sans', sans-serif; max-width: 780px; margin: 0 auto; border: 1px solid rgba(255,255,255,0.06); }\n\n.pb-header { padding: 44px 52px 40px; border-bottom: 1px solid rgba(255,255,255,0.07); display: flex; flex-direction: column; }\n.pb-brand-tag { display: flex; align-items: center; gap: 10px; margin-bottom: 16px; }\n.pb-brand-tag::before { content: ''; display: block; width: 22px; height: 2px; background: #CC0000; flex-shrink: 0; 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font-weight: 300; color: rgba(255,255,255,0.55); line-height: 1.6; }\n\n.pb-notice { padding: 24px 52px; border-top: 1px solid rgba(255,255,255,0.06); display: flex; align-items: flex-start; gap: 16px; }\n.pb-notice-icon { width: 4px; height: 36px; background: rgba(255,255,255,0.12); flex-shrink: 0; margin-top: 2px; }\n.pb-notice-label { font-size: 10px; font-weight: 600; letter-spacing: 0.24em; text-transform: uppercase; color: rgba(255,255,255,0.22); margin-bottom: 4px; }\n.pb-notice-text { font-size: 13px; font-weight: 400; color: rgba(255,255,255,0.32); line-height: 1.6; }\n\n.pb-footer { background: rgba(204,0,0,0.06); border-top: 1px solid rgba(204,0,0,0.18); padding: 28px 52px; display: flex; align-items: center; justify-content: space-between; gap: 20px; }\n.pb-footer-line { font-size: 15px; font-weight: 300; font-style: italic; color: rgba(255,255,255,0.4); }\n.pb-footer-brand { font-family: 'Bebas Neue', sans-serif; font-size: 18px; letter-spacing: 0.14em; color: rgba(204,0,0,0.55); white-space: nowrap; }\n\u003c\/style\u003e\n\n\n\n\u003cdiv class=\"pb\"\u003e\n\n  \u003cdiv class=\"pb-header\"\u003e\n    \u003cdiv class=\"pb-brand-tag\"\u003e\u003cspan\u003ePHNM Brand\u003c\/span\u003e\u003c\/div\u003e\n    \u003cdiv class=\"pb-product-name\"\u003ePHNM 12-WEEK MUSCLE \u0026amp; HYPERTROPHY TRAINING PROGRAM\u003c\/div\u003e\n    \u003cdiv class=\"pb-product-variant\"\u003eDigital Download — Delivered by Email Upon Checkout\u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"pb-intro\"\u003e\n    \u003cdiv class=\"pb-headline\"\u003eOrganized Hypertrophy. Not Random Bodybuilding.\u003c\/div\u003e\n    \u003cdiv class=\"pb-body\"\u003e\n      \u003cp\u003eThe PHNM 12-Week Muscle \u0026amp; Hypertrophy Program is a complete hypertrophy-focused training plan designed to build lean muscle, increase strength, and create visible physique changes through structured, intelligent progression.\u003c\/p\u003e\n      \u003cp\u003eIntentionally divided into two mesocycles, volume, reps, and intensity are adjusted across the full 12 weeks to maximize muscle growth while managing fatigue. You're not just doing more workouts — you're following a plan that evolves as your body adapts.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"pb-band\"\u003e\n    \u003cdiv class=\"pb-band-statement\"\u003eBuild muscle. The right way.\u003c\/div\u003e\n    \u003cdiv class=\"pb-band-tagline\"\u003ePHNM Brand\u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"pb-specs\"\u003e\n    \u003cdiv class=\"pb-specs-header\"\u003e\n      \u003cdiv class=\"pb-specs-header-title\"\u003eHow the Program Is Structured\u003c\/div\u003e\n      \u003cdiv class=\"pb-specs-header-sub\"\u003eProgram Overview\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"pb-spec-row\"\u003e\n      \u003cdiv class=\"pb-spec-num\"\u003e12\u003c\/div\u003e\n      \u003cdiv class=\"pb-spec-content\"\u003e\n        \u003cdiv class=\"pb-spec-title\"\u003eTotal Weeks — 4 Days Per Week\u003c\/div\u003e\n        \u003cdiv class=\"pb-spec-desc\"\u003eFull-body muscle coverage each week with planned set and rep changes to drive adaptation\u003c\/div\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"pb-spec-badge\"\u003eFULL PROGRAM\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"pb-spec-row\"\u003e\n      \u003cdiv class=\"pb-spec-num\"\u003eP1\u003c\/div\u003e\n      \u003cdiv class=\"pb-spec-content\"\u003e\n        \u003cdiv class=\"pb-spec-title\"\u003ePhase 1 — Foundation\u003c\/div\u003e\n        \u003cdiv class=\"pb-spec-desc\"\u003eBuilds work capacity, technique, and muscular endurance across weeks 1–6\u003c\/div\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"pb-spec-badge\"\u003eWEEKS 1–6\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"pb-spec-row\"\u003e\n      \u003cdiv class=\"pb-spec-num\"\u003eP2\u003c\/div\u003e\n      \u003cdiv class=\"pb-spec-content\"\u003e\n        \u003cdiv class=\"pb-spec-title\"\u003ePhase 2 — Intensification\u003c\/div\u003e\n        \u003cdiv class=\"pb-spec-desc\"\u003eIncreases challenge with adjusted rep schemes and loading to continue driving muscle growth\u003c\/div\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"pb-spec-badge\"\u003eWEEKS 7–12\u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"pb-includes\"\u003e\n    \u003cdiv class=\"pb-section-label\"\u003eWhat This Program Focuses On\u003c\/div\u003e\n    \u003cdiv class=\"pb-include-row\"\u003e\n      \u003cdiv class=\"pb-include-dot\"\u003e\u003c\/div\u003e\n      \u003cdiv\u003e\u003cdiv class=\"pb-include-text\"\u003eBuilding lean muscle mass\u003c\/div\u003e\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"pb-include-row\"\u003e\n      \u003cdiv class=\"pb-include-dot\"\u003e\u003c\/div\u003e\n      \u003cdiv\u003e\u003cdiv class=\"pb-include-text\"\u003eProgressive overload across all major lifts\u003c\/div\u003e\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"pb-include-row\"\u003e\n      \u003cdiv class=\"pb-include-dot\"\u003e\u003c\/div\u003e\n      \u003cdiv\u003e\u003cdiv class=\"pb-include-text\"\u003eBalanced upper- and lower-body development\u003c\/div\u003e\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"pb-include-row\"\u003e\n      \u003cdiv class=\"pb-include-dot\"\u003e\u003c\/div\u003e\n      \u003cdiv\u003e\u003cdiv class=\"pb-include-text\"\u003eHypertrophy-specific rep ranges and volume\u003c\/div\u003e\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"pb-include-row\"\u003e\n      \u003cdiv class=\"pb-include-dot\"\u003e\u003c\/div\u003e\n      \u003cdiv\u003e\u003cdiv class=\"pb-include-text\"\u003eLong-term progression instead of short-term burnout\u003c\/div\u003e\u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"pb-includes\"\u003e\n    \u003cdiv class=\"pb-section-label\"\u003eTraining Style\u003c\/div\u003e\n    \u003cdiv class=\"pb-include-row\"\u003e\n      \u003cdiv class=\"pb-include-dot\"\u003e\u003c\/div\u003e\n      \u003cdiv\u003e\u003cdiv class=\"pb-include-text\"\u003eBarbell and dumbbell compound lifts\u003c\/div\u003e\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"pb-include-row\"\u003e\n      \u003cdiv class=\"pb-include-dot\"\u003e\u003c\/div\u003e\n      \u003cdiv\u003e\u003cdiv class=\"pb-include-text\"\u003eMachine and cable-based accessory work\u003c\/div\u003e\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"pb-include-row\"\u003e\n      \u003cdiv class=\"pb-include-dot\"\u003e\u003c\/div\u003e\n      \u003cdiv\u003e\u003cdiv class=\"pb-include-text\"\u003eHypertrophy-driven rep ranges (8–15+ reps)\u003c\/div\u003e\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"pb-include-row\"\u003e\n      \u003cdiv class=\"pb-include-dot\"\u003e\u003c\/div\u003e\n      \u003cdiv\u003e\u003cdiv class=\"pb-include-text\"\u003eBalanced push, pull, hinge, squat, and carry patterns\u003c\/div\u003e\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"pb-include-row\"\u003e\n      \u003cdiv class=\"pb-include-dot\"\u003e\u003c\/div\u003e\n      \u003cdiv\u003e\u003cdiv class=\"pb-include-text\"\u003eCore training included throughout\u003c\/div\u003e\u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"pb-includes\"\u003e\n    \u003cdiv class=\"pb-section-label\"\u003eWho This Program Is For\u003c\/div\u003e\n    \u003cdiv class=\"pb-include-row\"\u003e\n      \u003cdiv class=\"pb-include-dot\"\u003e\u003c\/div\u003e\n      \u003cdiv\u003e\n        \u003cdiv class=\"pb-include-text\"\u003eLifters focused on muscle growth and physique development\u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"pb-include-row\"\u003e\n      \u003cdiv class=\"pb-include-dot\"\u003e\u003c\/div\u003e\n      \u003cdiv\u003e\n        \u003cdiv class=\"pb-include-text\"\u003eAnyone tired of guessing what to do in the gym\u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"pb-include-row\"\u003e\n      \u003cdiv class=\"pb-include-dot\"\u003e\u003c\/div\u003e\n      \u003cdiv\u003e\n        \u003cdiv class=\"pb-include-text\"\u003eIntermediate lifters looking for a long-term plan\u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"pb-include-row\"\u003e\n      \u003cdiv class=\"pb-include-dot\"\u003e\u003c\/div\u003e\n      \u003cdiv\u003e\n        \u003cdiv class=\"pb-include-text\"\u003eAthletes in an off-season hypertrophy phase\u003c\/div\u003e\n        \u003cdiv class=\"pb-include-sub\"\u003eNot designed for beginners new to strength training.\u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"pb-includes\"\u003e\n    \u003cdiv class=\"pb-section-label\"\u003eEquipment Needed\u003c\/div\u003e\n    \u003cdiv class=\"pb-include-row\"\u003e\n      \u003cdiv class=\"pb-include-dot\"\u003e\u003c\/div\u003e\n      \u003cdiv\u003e\u003cdiv class=\"pb-include-text\"\u003eBarbell and plates\u003c\/div\u003e\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"pb-include-row\"\u003e\n      \u003cdiv class=\"pb-include-dot\"\u003e\u003c\/div\u003e\n      \u003cdiv\u003e\u003cdiv class=\"pb-include-text\"\u003eDumbbells\u003c\/div\u003e\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"pb-include-row\"\u003e\n      \u003cdiv class=\"pb-include-dot\"\u003e\u003c\/div\u003e\n      \u003cdiv\u003e\u003cdiv class=\"pb-include-text\"\u003eCables and selectorized machines\u003c\/div\u003e\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"pb-include-row\"\u003e\n      \u003cdiv class=\"pb-include-dot\"\u003e\u003c\/div\u003e\n      \u003cdiv\u003e\u003cdiv class=\"pb-include-text\"\u003eStandard gym equipment\u003c\/div\u003e\u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"pb-includes\"\u003e\n    \u003cdiv class=\"pb-section-label\"\u003eWhat You'll Get\u003c\/div\u003e\n    \u003cdiv class=\"pb-include-row\"\u003e\n      \u003cdiv class=\"pb-include-dot\"\u003e\u003c\/div\u003e\n      \u003cdiv\u003e\u003cdiv class=\"pb-include-text\"\u003eA complete 12-week hypertrophy training program\u003c\/div\u003e\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"pb-include-row\"\u003e\n      \u003cdiv class=\"pb-include-dot\"\u003e\u003c\/div\u003e\n      \u003cdiv\u003e\u003cdiv class=\"pb-include-text\"\u003eTwo clearly defined phases with built-in progression\u003c\/div\u003e\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"pb-include-row\"\u003e\n      \u003cdiv class=\"pb-include-dot\"\u003e\u003c\/div\u003e\n      \u003cdiv\u003e\u003cdiv class=\"pb-include-text\"\u003eStructured weekly volume and rep schemes\u003c\/div\u003e\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"pb-include-row\"\u003e\n      \u003cdiv class=\"pb-include-dot\"\u003e\u003c\/div\u003e\n      \u003cdiv\u003e\u003cdiv class=\"pb-include-text\"\u003eA plan designed to build muscle — not just burn calories\u003c\/div\u003e\u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"pb-callout\"\u003e\n    \u003cdiv class=\"pb-callout-icon\"\u003e\u003c\/div\u003e\n    \u003cdiv\u003e\n      \u003cdiv class=\"pb-callout-label\"\u003eBuilt by PHNM Coaches\u003c\/div\u003e\n      \u003cdiv class=\"pb-callout-text\"\u003eAll PHNM digital programs and manuals are created by performance and nutrition coaches Joshua Ortegon and Gray Gaines Achille — grounded in decades of hands-on coaching, long-term athlete development, and practical, real-world application.\u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"pb-notice\"\u003e\n    \u003cdiv class=\"pb-notice-icon\"\u003e\u003c\/div\u003e\n    \u003cdiv\u003e\n      \u003cdiv class=\"pb-notice-label\"\u003eDelivery\u003c\/div\u003e\n      \u003cdiv class=\"pb-notice-text\"\u003eThis is a digital product. The program will be emailed to you upon checkout.\u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"pb-footer\"\u003e\n    \u003cdiv class=\"pb-footer-line\"\u003eConsistent hypertrophy training. Done the right way.\u003c\/div\u003e\n    \u003cdiv class=\"pb-footer-brand\"\u003ePHNM Brand\u003c\/div\u003e\n  \u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\n\u003c\/body\u003e","brand":"PHNM Brand","offers":[{"title":"Default Title","offer_id":48780328435940,"sku":null,"price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/1580\/0036\/files\/WebstieMuscle.png?v=1776776713","url":"https:\/\/phnmbrand.com\/products\/12-week-muscle-building-workout-plan-phnm-hypertrophy-training-program-digital-download","provider":"PHNM Brand","version":"1.0","type":"link"}