About

About PHNM Brand

PHNM Brand is a fitness apparel and performance brand built for people who train seriously and live intentionally. From the gym floor to everyday life, our apparel is designed to perform—and our fitness and nutrition resources are built to get results.

Everything we create comes from real experience: years spent coaching athletes, developing programs, and understanding what it takes to build a body and mindset that lasts. PHNM Brand isn't about aesthetics for their own sake. It's about function, discipline, and showing up—every day.

What We Offer

PHNM Brand covers two sides of the performance equation: the gear you wear and the knowledge you apply.

Fitness Apparel

Performance-driven clothing built for training, recovery, and everyday wear. Designed with athletes in mind—function first, style always.

Lifestyle Apparel

Apparel that carries the PHNM identity off the gym floor. Clean, durable pieces for people who live an active, disciplined lifestyle.

Fitness & Training Guides

Downloadable training programs built around real methodology—progressive, sustainable, and designed for all experience levels.

Nutrition Books & Resources

Practical nutrition guides grounded in performance science. No gimmicks—just the information needed to fuel, recover, and improve.

The Team Behind PHNM Brand

PHNM Brand was built by a team combining elite athletic coaching, performance nutrition expertise, and proven brand-building experience.

Joshua Ortegon

Performance coach and author with 20+ years of experience developing athletes across strength, conditioning, and combat sports.

Tillman Keadle

U.S. Marine Corps veteran, athlete, and coach. Brings a disciplined, no-excuses approach to training and team culture.

Gray Gaines

Certified personal trainer, coach, and author focused on sustainable performance, recovery, and long-term physical health.

Ray Dietrich

Brand and growth lead with 10+ years scaling sports brands through digital marketing and influencer-driven growth.

Athlete Partner: Samantha Hughes

Samantha Hughes is a UFC Strawweight fighter competing in one of the deepest divisions in the sport. Known for her aggressive style, she trains out of